Summary: Novelty gift trends are evolving in 2025, with personalized items and stylish pins leading the way. Wholesale retailers can capitalize on these trends with the help of reliable suppliers like Smart Blonde. Staying on top of trends ensures strong sales and consistent customer delight.
TL;DR:
- Personalized gifts remain popular
- Pins are back as customizable, expressive accessories
- Staying trend-aware keeps your novelty lineup fresh
- Reliable suppliers like Smart Blonde ensure flexibility and bulk savings
As a wholesale retailer, you deal in the art of delight. New, surprising, and delightful trends keep your customers coming back, your sales strong, and your revenue streaming. And so it stands to reason you need to stay on top of the latest trends in novelty gifts. Anything less, and you risk running an out-of-touch business selling items no one wants.
The gifts industry ballooned to $9.69 billion in 2024, but it didn’t do so by offering the same ol’, same ol’. Instead, leading sellers sought new ways to delight and surprise gift givers. And the numbers speak for themselves.
In this guide, we will unpack the top trends for novelty gifts in the wholesale space. Use these insights to keep your business booming.
Personalized Items
Folks love to see a bit of themselves reflected in the gifts they receive. It signals from the gift giver that they understand the assignment. And so, it stands to reason that personalized gifts continue to reign supreme in the novelty space.
Gifts featuring the recipient’s name are always sure to be a hit. Whether placed on a custom sign, a hat, or more, personalized gift giving allows novelties to rise above the bargain bin. It’s a great way of personalizing novelty gifts wholesale and offering an option for gift givers to say “I see you.”
Stickers Evolved
One of the great things about offering gifts and novelties wholesale is that you can pivot your offerings on a dime. And what could be easier to create quickly and change just as quickly as the sticker?
Stickers continue to dominate the novelty gifts wholesale space largely because folks still love promoting ideas and causes they love. Whether showcasing a personal message, celebrating a beloved brand, or helping to promote a new business, stickers are a quick and effective means of doing so.
When considering selling stickers as novelty gifts wholesale, remember that variety is the spice of life. While simple squares or rectangles might be the cheapest option, it’s also smart to consider die cut options to add some shape-based intrigue.
Pins Here, There, and Everywhere
Pins, such as those you pin to a hat or backpack, may have had their heyday back in the 70s. But they’re back, baby!
Think of these as an indelible companion for stickers (which are also a popular wholesale novelty gift product line). Whether promoting a personal interest, a righteous cause, or just a fun message, customized pins are amorphous. They’re a great way of showing the world what you love. And what customer wouldn’t jump at the chance for that?
Add pins to your gifts and novelties wholesale lineup, and we’re confident they’ll fly off your virtual shelves.
A Trusted Supply Stream
Want to know what never goes out of style? Having a wholesale supplier that can meet your needs helps you fulfill your customers’ ever-changing desires. Thankfully, Smart Blonde is just that!
Our custom, wholesale approach, means flexibility. Novelty gift wholesale distributors like you can pivot your wholesale novelty gift offerings with ease. Our simple ordering and generous bulk discounts only sweeten the deal.
Are you ready to supercharge your supply of wholesale gifts and novelties? Work with Smart Blonde to experience the difference in your pipeline. Buy Wholesale Products Now!