How to Buy Wholesale: A Beginner’s Guide to Sourcing Products

A delivery van being loaded up with boxes.

Thiara Fernández |

TLDR: How to Buy Wholesale – Quick Guide

  • Buying wholesale means purchasing products in large quantities at discounted prices.
  • Choose reliable wholesale distributors with competitive pricing and fair MOQs.
  • Understand all costs, including shipping and payment terms, to protect your profit margin.
  • Build strong relationships with suppliers for better deals and support.
  • Test smaller orders first and scale up based on demand.
  • Start with a niche—like Smart Blonde’s funny metal signs—to stand out and sell fast.

Thinking of starting your own retail business or side hustle? One of the first things you’ll need to figure out is how to buy things wholesale. It’s not just about buying in bulk—it’s about buying smart, keeping costs low, and leaving enough room for a nice, juicy profit margin. Whether you're reselling at a boutique, online shop, or flea market, here’s your no-fluff beginner’s guide to buying products wholesale.

What Does “Buying Wholesale” Really Mean?

Buying wholesale means purchasing products in large quantities directly from a wholesale distributor or manufacturer at a discounted price. These prices, also known as wholesale pricing, are typically much lower than retail prices. Why? Because you’re buying in bulk, and the seller doesn’t have to deal with individual customers (like your cousin Karen, who returns everything).

Step 1: Find the Right Supplier

Not all merchant wholesalers are created equal. Some specialize in trendy items, others in handmade goods, and some (like our very own Smart Blonde) bring you top-quality novelty signs, stickers, and license plates made with premium dye-sublimation printing.

Look for suppliers that:

  • Offer competitive pricing
  • Have reasonable minimum order quantity (MOQ) requirements
  • Are known for reliability and speed
  • Allow for custom orders if needed

A good supplier is more than a vendor—they’re a partner. Building solid relationships with suppliers is key to getting better deals, smoother communication, and sometimes a little flexibility when you really need it.

Step 2: Understand the Costs

You’ve found a supplier and you're ready to go full bulk-buying mode. But don’t forget to consider the full cost of wholesale purchases:

  • Product cost at wholesale pricing
  • Shipping costs, especially for heavier items
  • Payment terms—do they require payment upfront, or offer net-30?

Doing the math upfront helps you understand your true profit margin and avoid any “uh-oh” moments later. At Smart Blonde, for instance, we ship most orders within 12–24 hours, helping our wholesale partners get products fast—because delays eat into profits.

Step 3: Make the Purchase

Once you've double-checked your margins and you're ready to roll, go ahead and place that order. If you’re new, start with the minimum order quantity and test out a smaller batch before committing to a warehouse full of novelty license plates.

Most suppliers, including us (yes, we're biased), offer tools that make reordering easy once you know what sells best.

Bonus Tip: Start with a Niche

Trying to sell everything to everyone is a one-way ticket to burnout. Start with a focused product line that you’re excited about. For example, if you're a fan of vintage Americana or quirky man-cave gear, Smart Blonde’s novelty metal signs are the stuff wholesale dreams are made of.

Ready to Make Your First Wholesale Purchase?

Learning how to buy wholesale items doesn’t have to be overwhelming. With the right supplier, clear goals, and a solid plan, you’ll be flipping bulk buying into bulk profits in no time.

And if you're looking for bold, funny, and downright irresistible products? Smart Blonde's got you (and your walls) covered.

Buy Wholesale Products Now!